Up Close & Personal

08:15 - 11:30
UK
20.6.2019
Conference

Glaziers Hall, 9 Montague Close, London Bridge, SE1 9DD

London

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Up Close & Personal

London

Conference

June 20, 2019

Summary

Long-term customer relationships

If you are reading this, there is no doubt you already have a view on what rich personalisation is, but you will also share the view we're sure that achieving this is a real struggle.The modern consumer is savvier, more cynical, more sceptical, and better-informed than ever before. Therefore yesterday’s “gold standard” of marketing personalisation based upon "have done - will do" is no longer enough, we need to think again about how personal experiences are created.Mature personalisation practices are believed to encompass creating a unified view of your customer, however brands and retailers have had to think twice about how they acquire and use data for personalisation under the new GDPR regulation.At our conference, we will hear from experienced brands and retailers about their principles in progressing their personalisation strategies successfully.

PastriesDelegates networkingAudience at a Commerce Futures conference.
  • Taking your personalisation strategy step by step - with a goal in mind
  • Delivering advanced personalised experiences across multiple channels
  • Creating contextual relevance for your customers and products
  • Understanding how to effectively observe retail-time behaviour
  • Hyper-personalisation and the use of AI  
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Andy Letting

Andy Letting

Global Head of Digital Marketing

Jack Wills

Results driven and commercially focused senior-level digital executive with extensive senior management experience, successful in strategic leadership, change management, digital channel development in the media, gaming and travel sectors.

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Matt Grisman

Matt Grisman

Head of Customer Retention

MandM Direct

As Head of Customer Retention at MandM Direct, Matt is responsible for efficiently retaining MandM’s best customers through an ever improving multi channel CRM strategy.

Now with almost 10 years experience in eCommerce working for some of the UK’s leading retailers (Moss Bros, Wickes and MandM) Matt is a proud Aston University Alumni (Marketing 2009), started out as a data analyst and latterly has lead MandM’s journey into Cloud for marketing analytics.

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Mark Williams

Mark Williams

CRO Specialist

Virgin Experience Days

Mark started his career working for some of Europe’s biggest domain and web hosting brands and now specialises in optimisation. For the past two years, he has been leading CRO activity at Virgin Experience Days and has been responsible for both the strategic direction of their experimentation programme and personalisation strategy.

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Andy Letting
Matt Grisman
Mark Williams
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

08:15 - 08:45 Registration & Networking Breakfast

08:45 - 09:00 Welcome from Commerce Futures

09:00 - 09:30 Keynote One: Andy Letting, Global Head of Digital Marketing - Jack Wills

09:30 - 10:15 Panel Discussion Mark Williams, CRO Specialist - Virgin Experience Days  

10:15 - 10:35 Refreshments & Networking Break

10:35 - 11:05 Keynote Two: Matt Grisman, Head of Customer Retention - MandM Direct

11:05 - 11:30 Networking & Event Close

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Andy Letting
Matt Grisman
Mark Williams
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Andy Letting

Andy Letting

Global Head of Digital Marketing

Jack Wills

Results driven and commercially focused senior-level digital executive with extensive senior management experience, successful in strategic leadership, change management, digital channel development in the media, gaming and travel sectors.

LEARN MORE →Close icon
Matt Grisman

Matt Grisman

Head of Customer Retention

MandM Direct

As Head of Customer Retention at MandM Direct, Matt is responsible for efficiently retaining MandM’s best customers through an ever improving multi channel CRM strategy.

Now with almost 10 years experience in eCommerce working for some of the UK’s leading retailers (Moss Bros, Wickes and MandM) Matt is a proud Aston University Alumni (Marketing 2009), started out as a data analyst and latterly has lead MandM’s journey into Cloud for marketing analytics.

LEARN MORE →Close icon
Mark Williams

Mark Williams

CRO Specialist

Virgin Experience Days

Mark started his career working for some of Europe’s biggest domain and web hosting brands and now specialises in optimisation. For the past two years, he has been leading CRO activity at Virgin Experience Days and has been responsible for both the strategic direction of their experimentation programme and personalisation strategy.

LEARN MORE →Close icon

Venue

Glaziers Hall, 9 Montague Close, London Bridge, SE1 9DD

Find directions →
Up Close & Personal

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