Up Close & Personal
Glaziers Hall, 9 Montague Close, London Bridge, SE1 9DD
London
Summary
Long-term customer relationships
If you are reading this, there is no doubt you already have a view on what rich personalisation is, but you will also share the view we're sure that achieving this is a real struggle.The modern consumer is savvier, more cynical, more sceptical, and better-informed than ever before. Therefore yesterday’s “gold standard” of marketing personalisation based upon "have done - will do" is no longer enough, we need to think again about how personal experiences are created.Mature personalisation practices are believed to encompass creating a unified view of your customer, however brands and retailers have had to think twice about how they acquire and use data for personalisation under the new GDPR regulation.At our conference, we will hear from experienced brands and retailers about their principles in progressing their personalisation strategies successfully.
- Taking your personalisation strategy step by step - with a goal in mind
- Delivering advanced personalised experiences across multiple channels
- Creating contextual relevance for your customers and products
- Understanding how to effectively observe retail-time behaviour
- Hyper-personalisation and the use of AI
Andy Letting
Global Head of Digital Marketing
Jack WillsRead Full Bio →
Results driven and commercially focused senior-level digital executive with extensive senior management experience, successful in strategic leadership, change management, digital channel development in the media, gaming and travel sectors.
Matt Grisman
Head of Customer Retention
MandM DirectRead Full Bio →
As Head of Customer Retention at MandM Direct, Matt is responsible for efficiently retaining MandM’s best customers through an ever improving multi channel CRM strategy.
Now with almost 10 years experience in eCommerce working for some of the UK’s leading retailers (Moss Bros, Wickes and MandM) Matt is a proud Aston University Alumni (Marketing 2009), started out as a data analyst and latterly has lead MandM’s journey into Cloud for marketing analytics.
Mark Williams
CRO Specialist
Virgin Experience DaysRead Full Bio →
Mark started his career working for some of Europe’s biggest domain and web hosting brands and now specialises in optimisation. For the past two years, he has been leading CRO activity at Virgin Experience Days and has been responsible for both the strategic direction of their experimentation programme and personalisation strategy.
AGENDA
08:15 - 08:45 Registration & Networking Breakfast
08:45 - 09:00 Welcome from Commerce Futures
09:00 - 09:30 Keynote One: Andy Letting, Global Head of Digital Marketing - Jack Wills
09:30 - 10:15 Panel Discussion Mark Williams, CRO Specialist - Virgin Experience Days
10:15 - 10:35 Refreshments & Networking Break
10:35 - 11:05 Keynote Two: Matt Grisman, Head of Customer Retention - MandM Direct
11:05 - 11:30 Networking & Event Close
Andy Letting
Global Head of Digital Marketing
Jack WillsRead Full Bio →
Results driven and commercially focused senior-level digital executive with extensive senior management experience, successful in strategic leadership, change management, digital channel development in the media, gaming and travel sectors.
Matt Grisman
Head of Customer Retention
MandM DirectRead Full Bio →
As Head of Customer Retention at MandM Direct, Matt is responsible for efficiently retaining MandM’s best customers through an ever improving multi channel CRM strategy.
Now with almost 10 years experience in eCommerce working for some of the UK’s leading retailers (Moss Bros, Wickes and MandM) Matt is a proud Aston University Alumni (Marketing 2009), started out as a data analyst and latterly has lead MandM’s journey into Cloud for marketing analytics.
Mark Williams
CRO Specialist
Virgin Experience DaysRead Full Bio →
Mark started his career working for some of Europe’s biggest domain and web hosting brands and now specialises in optimisation. For the past two years, he has been leading CRO activity at Virgin Experience Days and has been responsible for both the strategic direction of their experimentation programme and personalisation strategy.
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