Where's your Head at?

08:15 - 11:30
UK
8.10.2019
Breakfast

Hotel Café Royal, 10 Air St, Soho, London W1B 4DY

London

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Where's your Head at?

London

Breakfast

October 8, 2019

Summary

The Future of Headless eCommerce

The decision of whether or not to go headless has disrupted the digital landscape and divided departments. De-coupling the front-end "presentation layer(s)" from back end processes can lead to far richer customer experiences, streamlined in house development and cleaner overall architecture for many businesses.

Headless architectures are (by definition) slightly more complex, with different internal product owners as well as a variance of resources being required for the "Head" and other elements. Planning becomes critical, and budget control needs your full attention, but as technologies in front-end and transactional elements develop, there is without doubt a choice to be made.

Those in favour are gaining traction and beginning to prove just why this approach is shaking up eCommerce. However among a lengthy list of pros and cons how can you begin to grasp whether this new strategy is right for you and your brand?

At our morning conference we cut through the noise on the headless approach and discussed it’s endless possibilities for customisation.

PastriesDelegates networkingAudience at a Commerce Futures conference.
  • How to remain relevant in the competitive market
  • A truly omnichannel approach with seamless integration
  • Agile Marketing
  • The IoT future – headless eCommerce architecture
  • The back-end data model with a cloud based infrastructure
  • Creating a better UX with flexible front-end development
  • Endless possibilities for customisation and personalisation
  • Improve marketing effectiveness for innovation
  • Refining Conversion optimization for a faster rate of learning
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Camilla Tress

Camilla Tress

eCommerce Strategist

Oliver Bonas

Camilla is Ecommerce Strategist at Oliver Bonas, an independent British lifestyle store, designing their own take on fashion and homeware with stores around the UK and a strong online presence. During her time with the company, Camilla has overseen a number of key initiatives that have contributed to the strong growth of the website. The next phase for growth is based around a re-platform of the site, with further advances in personalisation and increased cross border sales through localised International sites.

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Jim Hingston

Jim Hingston

Digital Product Director

The Gym Group

Jim is an experienced and passionate product and technology leader.  He has built many product & tech teams who are hellbent on delivering a great customer experience. His career in eCommerce, telecoms, health & fitness & retail has given broad experience to with wide range of digital technologies & complex programmes.

He is currently the Digital Product Director at the Gym Group, a gym chain with over 230 gyms. Their mission is to make health & fitness accessible for all.  Jim has built & leads a digital product & technology function who power the Gym Group’s member’s experience and support them reaching their health & fitness goals.

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Rachael Jones

Rachael Jones

Head of eCommerce

Seedlip

Rachael is Head of eCommerce for Seedlip - the world's first Non-Alcoholic Spirit. She oversees commercial digital strategy & online marketing activity across the global eCommerce channels for the brand, which solves the dilemma of 'what to drink when you're not drinking’. Rachael began her career in Copywriting & before joining Seedlip worked in digital roles for retail brands that include 31Dover and Harvey Nichols.

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventPastries in front of delegates
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Camilla Tress
Jim Hingston
Rachael Jones
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

08:15 - 08:45 Registration & Networking Breakfast

08:45 - 09:00 Welcome from Commerce Futures

09:00 - 09:25 Keynote One -
Jim Hingston, Head of Digital Product - Debenhams

09:25 - 09:50 Keynote Two -
Camilla Tress, eCommerce Strategist - Oliver Bonas

09:50 - 10:10 Refreshments & Networking Break

10:10 - 10:35 Keynote Three -
Rachael Jones, Independent eCommerce Strategist

10:35 - 11:00 Audience Q&A Discussion

11:00 - 11:30 Networking & Event Close

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Camilla Tress
Jim Hingston
Rachael Jones
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Camilla Tress

Camilla Tress

eCommerce Strategist

Oliver Bonas

Camilla is Ecommerce Strategist at Oliver Bonas, an independent British lifestyle store, designing their own take on fashion and homeware with stores around the UK and a strong online presence. During her time with the company, Camilla has overseen a number of key initiatives that have contributed to the strong growth of the website. The next phase for growth is based around a re-platform of the site, with further advances in personalisation and increased cross border sales through localised International sites.

LEARN MORE →Close icon
Jim Hingston

Jim Hingston

Digital Product Director

The Gym Group

Jim is an experienced and passionate product and technology leader.  He has built many product & tech teams who are hellbent on delivering a great customer experience. His career in eCommerce, telecoms, health & fitness & retail has given broad experience to with wide range of digital technologies & complex programmes.

He is currently the Digital Product Director at the Gym Group, a gym chain with over 230 gyms. Their mission is to make health & fitness accessible for all.  Jim has built & leads a digital product & technology function who power the Gym Group’s member’s experience and support them reaching their health & fitness goals.

LEARN MORE →Close icon
Rachael Jones

Rachael Jones

Head of eCommerce

Seedlip

Rachael is Head of eCommerce for Seedlip - the world's first Non-Alcoholic Spirit. She oversees commercial digital strategy & online marketing activity across the global eCommerce channels for the brand, which solves the dilemma of 'what to drink when you're not drinking’. Rachael began her career in Copywriting & before joining Seedlip worked in digital roles for retail brands that include 31Dover and Harvey Nichols.

LEARN MORE →Close icon

Venue

Hotel Café Royal, 10 Air St, Soho, London W1B 4DY

Find directions →
Where's your Head at?

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