Where's your Head at?

Hotel Café Royal, 10 Air St, Soho, London W1B 4DY, London, United Kingdom (Directions)

Where's your Head at?

The Future of Headless eCommerce

The decision of whether or not to go headless has disrupted the digital landscape and divided departments. De-coupling the front-end "presentation layer(s)" from back end processes can lead to far richer customer experiences, streamlined in house development and cleaner overall architecture for many businesses.

Headless architectures are (by definition) slightly more complex, with different internal product owners as well as a variance of resources being required for the "Head" and other elements. Planning becomes critical, and budget control needs your full attention, but as technologies in front-end and transactional elements develop, there is without doubt a choice to be made.

Those in favour are gaining traction and beginning to prove just why this approach is shaking up eCommerce. However among a lengthy list of pros and cons how can you begin to grasp whether this new strategy is right for you and your brand?

Join us at our morning conference to cut through the noise on the headless approach and it’s endless possibilities for customisation.

Topics we will cover include:

  • How to remain relevant in the competitive market

  • A truly omnichannel approach with seamless integration

  • Agile Marketing

  • The IoT future – headless eCommerce architecture

  • The back-end data model with a cloud based infrastructure

  • Creating a better UX with flexible front-end development

  • Endless possibilities for customisation and personalisation

  • Improve marketing effectiveness for innovation

  • Refining Conversion optimization for a faster rate of learning

Who should attend:

  • Directors of eCommerce, Digital, Customer Experience (CX), Omnichannel, Multichannel, Technology, Innovation and Online

  • Heads of eCommerce, Trading, UX, UI and Architecture

  • Front-end Developers

  • Product Owners

  • Chief Technology Officers

  • Chief Digital Officers

  • Founders, CEOs & Owners


Camilla Tress

Camilla Tress

eCommerce Strategist, Oliver Bonas

Camilla is eCommerce Strategist at Oliver Bonas, an independent British lifestyle store, designing their own take on fashion and homeware with stores around the UK and a strong online presence. During her time with the company, Camilla has overseen a number of key initiatives that have contributed to the strong growth of the website. The next phase for growth is based around a re-platform of the site, with further advances in personalisation and increased cross border sales through localised International sites.

Oliver Bonas Website
Camilla's LinkedIn

Casey Zils

Casey Zils

IT Project Manager, World of Books

Casey has worked in the digital world for over 15 years and joined the World of books in March 2018. The experience has been for global leading agencies and businesses, from B2B to B2C, in retail, financial, government, health and travel & leisure industries.

World of Books Website
Casey’s LinkedIn

Ádám Gõbl

Ádám Gõbl

Lead Developer, World of Books

Ádám is a software developer with over 10 years’ experience across software engineering and team leadership. Before working as leading the website team at World of Books he gained experience in governmental and multinational businesses. Married, father of two boys.

World of Books Website
Ádám’s LinkedIn

Jim Hingston

Jim Hingston

Head of Digital Product, Debenhams

Jim is an international digital & product professional with a background in the retail and telecommunications industries. He has experience leading digital teams through agile and complex deliveries including leading the delivery of the first PWA in UK retail for Debenhams.

Debenhams Website
Jim’s Linkedin


08:15 - 08:45

Registration & Networking Breakfast

08:45 - 09:00

Welcome from Commerce Futures

09:00 - 09:25

Keynote One -
Jim Hingston, Head of Digital Product - Debenhams

09:25 - 09:50

Keynote Two -
Camilla Tress, eCommerce Strategist - Oliver Bonas

09:50 - 10:10

Refreshments & Networking Break

10:10 - 10:35

Keynote Three -
Ádám Gõbl, Lead Developer - World of Books
Casey Zils, IT Project Manager - World of Books

10:35 - 11:00

Audience Q&A Discussion

11:00 - 11:30

Networking & Event Close



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commercetools is a next-generation software technology company providing the building blocks for the new digital commerce age. The cloud-based, headless platform enables brands and retailers to build innovative shopping experiences across all touchpoints like web, mobile, voice, and in-car. Founded in 2006 commercetools is one of the fastest growing enterprise software companies in Europe with 180 employees at its European (Munich, Berlin, Jena, Amsterdam, London), US (Durham), and APAC offices (Singapore) serving international brands such as Bang & Olufsen, Carhartt WIP, C.H. Beck, Cimpress and Express.

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Q: Is there a fee for attending the Commerce Futures event?

A: Events are priced individually, they range from £0 - £50.00. We take great care in how we curate the audience, the event is invitation only and you must register in advance to attend. If you have not received an invitation but would like to attend, please register via the website and your place will be confirmed subject to approval.

Q: Can I bring a colleague?

A: Additional places will be subject to availability. Please ask your colleague to register via the website.

Q: Who else will be there?

A: C-level professionals from an eCommerce, Personalisation, Omnichannel, Multichannel, Technology, Innovation, Digital and Customer Experience background (CX), Chief Digital Officers and Founders.

Q: What is the address of the venue?

A: Hotel Café Royal, 10 Air St, Soho, London W1B 4DY

Q: Is there a dress code for this event?

A: There is no formal dress code. Please come dressed in comfortable attire e.g. business casual. 

Q: Who is Commerce Futures?

A: Commerce Futures is an independent online community for retail leaders and Commerce professionals. We provide a round up of the latest news and information relating to the key challenges in Commerce today, as well as insights into future trends and technologies that are shaping the online retail landscape. And because we believe it's important to learn from our peers, the regular Commerce Futures event series brings in expert speakers from leading brands to share case studies and industry know-how. 

Since 2012, thousands of professionals have attended our events and engaged with our content. We survey them regularly to understand what problems they are wrestling with now and tailor content to help them solve those concerns.

Register today

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