First-Party Data in FMCG
Is it time to know your consumer?
Welcome to our First-Party Data in FMCG dinner- thank you for joining us! Throughout the evening you’ll have the opportunity to network and discuss subjects that truly impact upon the success of your businesses. A big thank you to our partners Recharge.
1.) What are the specific benefits and potential risks associated with FMCG brands leaning into 1st party consumer data?
2.) How can your brand leverage data strategies to maintain ownership and strengthen their connections with consumers in a digital-first media era?
3.) As FMCG brands explore different forms of data-driven consumer engagement, how can you ensure that data sharing is conducted ethically and securely to genuinely enhance the consumer experience? What are the potential pitfalls, and how can you navigate them effectively?
If you have any questions or would like to be introduced to another delegate, please ask a member of the Commerce Futures team.
Tell us what you think.
We continually strive to enhance our events to ensure your utmost enjoyment, and for this reason, we rely on your input for ongoing improvements. Please fill in our short survey - We welcome any feedback – rest assured, we won’t take offence!