Unified Retail Amsterdam
No more channels, just the customer
Welcome
Welcome to our Unified Retail Dinner - thank you for joining us! Throughout the evening you’ll have the opportunity to network and discuss subjects that truly impact upon the success of your businesses. A big thank you to Mollie, Akeneo, and Klaviyo and our guest speaker Martijn.

1. Where are the gaps in your current channel strategy and how can we fix them to create a more unified and enhanced customer experience across all touch points?
Consider: What customer-centric strategy do you currently implement? What challenges do you face? How do you approach the integration of online and offline. What emerging technologies and trends are worth investing in? What are the challenges or risks?
2. How does your organisation approach personalisation to meet customer needs? What is working well and what challenges does this present?
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In Attendance
If you have any questions or would like to be introduced to another delegate, please ask a member of the Commerce Futures team.
Heather & Chloe
Martijn Ameling, Technical Director for Ace & Tate
PVH Netherlands, Senior Director eCommerce, Strategy & Growth
PVH Corp, Senior Manager Global Consumer Insights - Brand Strategy, Data & Analytics
Plus Retail, Head of Product
Decathlon Netherlands, Director Digital Design Operations
Patta Exclusive Sneakers, Head of Marketing
Coty Benelux, Global Senior Director, Strategy, Insights & Innovation - Consumer Beauty
Bicester Village, Head of Operations Clienteling - Shopping Villages Consumer Journey & Guest Experiences
Danone Netherlands, Product Owner - eCommerce
Converse Netherlands, Director Site Experience & Merchandising
JD Sports Fashion, Digital Marketing & eCommerce Manager
Coty Benelux, Sustainability Director
adidas International, Director Experience Innovation & Digital
Under Armour Europe, Vice President D2C Physical & Digital - EMEA
Patta Exclusive Sneakers, Content & Social Media Manager
We Fashin Marketing Director
JD Sports Fashion, Head of eCommerce
Nike Netherlands, Digital Nike App Growth Manager
Koninklijke Philips, Senior Director & Global Head of Business Development
Christiaan Kopitz - christiaan.kopitz@mollie.com
Koen Van Rhijn - koen.van.rhijn@mollie.com
Joe Bishop - joe.bishop@klaviyo.com
Lisa Knight - lisa.knight@klaviyo.com
Alice Moutarde - alice.moutarde@akeneo.com
Tony Majidi - tony.majidi@akeneo.com



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