Brand Commerce Milan

18:30 - 23:00 CEST
Europe
28.9.2023
Dinner

Excelsior Hotel Gallia, Piazza Duca d'Aosta, Milano, Italy

Milan

ing international women's day
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Partnered with:

Brand Commerce Milan

Milan

Dinner

September 28, 2023

Summary

A private dinner for ambitious digital businesses

With digital commerce now in the mainstream across Italy, brand owners are starting to seriously examine how their eCommerce websites deliver on two key requirements:

  • Enhance and protect the value of your Brand
  • Deliver online revenue in the form of new online transitions for your products

In some cases these two requirements compete with each other: Brand enhancement is focused mostly on content & design, whilst eCommerce outcomes are fuelled by product information, more detailed imagery and (potentially) a more sales-focused page design.

Over our delicious dinner in September, we will debate how to blend these two objectives to satisfy both brand objectives and commercial appetites.

Croissants and Pastries at CF Event Delegates networkingAudience at a Commerce Futures conference.
  • Can Brand website design also accommodate online transactions?
  • Does eCommerce need different content to drive sales than Brand marketing can provide?
  • How does eCommerce revenue affect your branded wholesale relationships?
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Thomas Davis

Thomas Davis

International Digital Operations Director

Cartier

Tom Davis is based in Geneva, Switzerland and is currently the International Digital Operations Director for Cartier SA.  

Since joining Cartier in 2016, Tom’s focus has been leading the global ecommerce business, overseeing “connected” retail and establishing retail innovation. His span of responsibility covers running the day to day business of ecommerce, managing an omnichannel digital ecostystem as well as working with innovation labs, startups and physical prototypes to impove the boutique customer experience.  

Tom has worked within the digital world since the mid 1990s and has been instrumental developing, launching and running ecommerce and digital businesses for brands such as PUMA, Tommy Hilfiger and Sirius Satellite Radio.  

Tom is a graduate of Vanderbilt University with a degree in Human and Organizational Development and earned his Master of Business Administration from the Australian Graduate School of Management.

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Leaf wall textureSmiling woman networking at a Commerce Futures eventSmiling woman networking at a Commerce Futures eventNetworking at CF Event
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Thomas Davis
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
08:30
Registration & Networking Breakfast
09:15
Welcome from Commerce Futures
09:25
Ryan Clark, STATSports & Jim Hingston, The Gym Group
Keynote
10:10
Hollie Weatherstone, Muc-Off
Keynote
10:35
Break
10:55
Multi-brand panel – Decathlon, Ellis Brigham, Helen of Troy
Keynote (Main Stage)
Speed dating for delegates
(Breakout Room)
11:50
George Huxford, Apidura
Keynote
12:15
Break
13:15
Rich Philip, Contested
Keynote
13:40
Marc Guisti, Veloforte
Keynote (Main Stage)
David Hanney, Alpkit
(Breakout Room)
14:35
Networking
15:00
Closing Remarks from Commerce Futures
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes
18:30
Arrival & Welcome Drinks
19:15
Guests Sit
19:20
Welcome
Commerce Futures
19:30
Opening Speech
Guest Speaker
20:00
Starters
Topic One - Discussion at individual tables
20:20
Topic One discussed as a collective
20:40
Mains
Topic Two - Discussion at individual tables
21:10
Topic Two discussed as a collective
21:30
Desserts & Networking
23:00
Event Closes

AGENDA

19:30 Arrival & Welcome Drinks

20:20 Opening Speech - Thomas Davis, International Digital Operations Director for Cartier

20:50 Starters Topic One - Discussion at individual tables

21:10 Topic One discussed as a collective

21:30 Mains Topic Two - Discussion at individual tables

22:00 Topic Two discussed as a collective

22:20 Desserts & Networking

23:00 Event Closes

09:00
Registration & Networking Breakfast
09:30
Welcome & Partner Introductions
09:40
Panel Discussion with Q&A
Thomas Davis
10:20
Networking Break
10:40
Workshop at tables
11:00
Group Discussion - Moderated
11:20
Final Comments & Networking
11:30
Event Closes
Thomas Davis

Thomas Davis

International Digital Operations Director

Cartier

Tom Davis is based in Geneva, Switzerland and is currently the International Digital Operations Director for Cartier SA.  

Since joining Cartier in 2016, Tom’s focus has been leading the global ecommerce business, overseeing “connected” retail and establishing retail innovation. His span of responsibility covers running the day to day business of ecommerce, managing an omnichannel digital ecostystem as well as working with innovation labs, startups and physical prototypes to impove the boutique customer experience.  

Tom has worked within the digital world since the mid 1990s and has been instrumental developing, launching and running ecommerce and digital businesses for brands such as PUMA, Tommy Hilfiger and Sirius Satellite Radio.  

Tom is a graduate of Vanderbilt University with a degree in Human and Organizational Development and earned his Master of Business Administration from the Australian Graduate School of Management.

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Venue

Excelsior Hotel Gallia, Piazza Duca d'Aosta, Milano, Italy

Excelsior Hotel Gallia is recognised around the world for its exceptional dining, which is crafted with a sense of daring and allure. Located in the heart of Milan, right opposite Central Station.

Find directions →
Brand Commerce Milan

Partners

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