Brand Commerce Milan
Excelsior Hotel Gallia, Piazza Duca d'Aosta, Milano, Italy
Milan
Summary
A private dinner for ambitious digital businesses
With digital commerce now in the mainstream across Italy, brand owners are starting to seriously examine how their eCommerce websites deliver on two key requirements:
- Enhance and protect the value of your Brand
- Deliver online revenue in the form of new online transitions for your products
In some cases these two requirements compete with each other: Brand enhancement is focused mostly on content & design, whilst eCommerce outcomes are fuelled by product information, more detailed imagery and (potentially) a more sales-focused page design.
Over our delicious dinner in September, we will debate how to blend these two objectives to satisfy both brand objectives and commercial appetites.
- Can Brand website design also accommodate online transactions?
- Does eCommerce need different content to drive sales than Brand marketing can provide?
- How does eCommerce revenue affect your branded wholesale relationships?
Thomas Davis
International Digital Operations Director
CartierRead Full Bio →
Tom Davis is based in Geneva, Switzerland and is currently the International Digital Operations Director for Cartier SA.
Since joining Cartier in 2016, Tom’s focus has been leading the global ecommerce business, overseeing “connected” retail and establishing retail innovation. His span of responsibility covers running the day to day business of ecommerce, managing an omnichannel digital ecostystem as well as working with innovation labs, startups and physical prototypes to impove the boutique customer experience.
Tom has worked within the digital world since the mid 1990s and has been instrumental developing, launching and running ecommerce and digital businesses for brands such as PUMA, Tommy Hilfiger and Sirius Satellite Radio.
Tom is a graduate of Vanderbilt University with a degree in Human and Organizational Development and earned his Master of Business Administration from the Australian Graduate School of Management.
AGENDA
19:30 Arrival & Welcome Drinks
20:20 Opening Speech - Thomas Davis, International Digital Operations Director for Cartier
20:50 Starters Topic One - Discussion at individual tables
21:10 Topic One discussed as a collective
21:30 Mains Topic Two - Discussion at individual tables
22:00 Topic Two discussed as a collective
22:20 Desserts & Networking
23:00 Event Closes
Thomas Davis
International Digital Operations Director
CartierRead Full Bio →
Tom Davis is based in Geneva, Switzerland and is currently the International Digital Operations Director for Cartier SA.
Since joining Cartier in 2016, Tom’s focus has been leading the global ecommerce business, overseeing “connected” retail and establishing retail innovation. His span of responsibility covers running the day to day business of ecommerce, managing an omnichannel digital ecostystem as well as working with innovation labs, startups and physical prototypes to impove the boutique customer experience.
Tom has worked within the digital world since the mid 1990s and has been instrumental developing, launching and running ecommerce and digital businesses for brands such as PUMA, Tommy Hilfiger and Sirius Satellite Radio.
Tom is a graduate of Vanderbilt University with a degree in Human and Organizational Development and earned his Master of Business Administration from the Australian Graduate School of Management.
Venue
Excelsior Hotel Gallia, Piazza Duca d'Aosta, Milano, Italy
Excelsior Hotel Gallia is recognised around the world for its exceptional dining, which is crafted with a sense of daring and allure. Located in the heart of Milan, right opposite Central Station.
Find directions →
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