Brand Commerce Milano
Excelsior Hotel Gallia, Piazza Duca d'Aosta, Milano, Italy
Milano
Summary
Una cena privata per aziende digitali ambiziose
Con il commercio digitale ormai diffuso in tutta Italia, gli imprenditori stanno iniziando a valutare seriamente come i loroeCommerce soddisfano soddisfino due requisiti fondamentali:
- Valorizzare e proteggere il marchio
- Fornire entrate online sotto forma di nuove transizioni
In alcuni casi questi due requisiti sono in competizione tra loro: La valorizzazione del marchio si concentra soprattutto sui contenuti e sul design, mentre i risultati dell'e-commerce sono alimentati da informazioni sui prodotti, immagini più dettagliate e (potenzialmente) un design della pagina più incentrato sulle vendite.
Durante la nostra deliziosa cena di settembre, discuteremo di come fondere questi due requisiti per soddisfare sia gli obiettivi del marchio che gli appetiti commerciali.
- Il design del sito web del marchio è in grado di accogliere anche le transazioni online?
- L'eCommerce ha bisogno di contenuti diversi per stimolare le vendite rispetto a quelli che può fornire il Brand marketing?
- In che modo i ricavi dell'e-commerce influenzano i rapporti con i grossisti di marca?
Thomas Davis
International Digital Operations Director
CartierRead Full Bio →
Tom Davis is based in Geneva, Switzerland and is currently the International Digital Operations Director for Cartier SA.
Since joining Cartier in 2016, Tom’s focus has been leading the global ecommerce business, overseeing “connected” retail and establishing retail innovation. His span of responsibility covers running the day to day business of ecommerce, managing an omnichannel digital ecostystem as well as working with innovation labs, startups and physical prototypes to impove the boutique customer experience.
Tom has worked within the digital world since the mid 1990s and has been instrumental developing, launching and running ecommerce and digital businesses for brands such as PUMA, Tommy Hilfiger and Sirius Satellite Radio.
Tom is a graduate of Vanderbilt University with a degree in Human and Organizational Development and earned his Master of Business Administration from the Australian Graduate School of Management.
AGENDA
19:30 Arrivo e drink di benvenuto
20:20 Discorso di apertura Relatore ospite
20:50 Avviamento Argomento 1 - Discussione ai tavoli individuali
21:10 Argomento Uno discusso come collettivo
21:30 Mains Topic Two - Discussione ai tavoli individuali
22:00 Argomento due discusso collettivamente
22:20 Dessert e networking
23:00 Chiusura dell'evento
Thomas Davis
International Digital Operations Director
CartierRead Full Bio →
Tom Davis is based in Geneva, Switzerland and is currently the International Digital Operations Director for Cartier SA.
Since joining Cartier in 2016, Tom’s focus has been leading the global ecommerce business, overseeing “connected” retail and establishing retail innovation. His span of responsibility covers running the day to day business of ecommerce, managing an omnichannel digital ecostystem as well as working with innovation labs, startups and physical prototypes to impove the boutique customer experience.
Tom has worked within the digital world since the mid 1990s and has been instrumental developing, launching and running ecommerce and digital businesses for brands such as PUMA, Tommy Hilfiger and Sirius Satellite Radio.
Tom is a graduate of Vanderbilt University with a degree in Human and Organizational Development and earned his Master of Business Administration from the Australian Graduate School of Management.
Venue
Excelsior Hotel Gallia, Piazza Duca d'Aosta, Milano, Italy
Excelsior Hotel Gallia is recognised around the world for its exceptional dining, which is crafted with a sense of daring and allure. Located in the heart of Milan, right opposite Central Station.
Find directions →
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