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Rob Feldmann - CEO, BrandAlley

Interview - Rob Feldmann - CEO, BrandAlley

Rob, the CEO of BrandAlley tells us about BrandAlley's customer base and how they effectively engage with them. He also goes on to explain how they share customer insights (purchase history, postcode analysis, brand data, age, gender etc.) with their brand partners to help them try and convert to full-price spend direct from the brand.