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Interview

Susanne Given, COO, SuperGroup

Susanne Given, COO, SuperGroup

Q: In a single tweet ‐ What does your company do?

A: It creates great branded fashion product for youth customers.

Q: Which retail brand do you most admire? And why?

A: Outside Superdry... Ocado ‐ they make life easy.

Q: What is the biggest opportunity for retail brands? And why?

A: Tapping into vast numbers of customers digitally to seek feedback and views ‐ why ‐ because it’s inexpensive and you can talk to them every single day.

Q: What is the one piece of advice you'd share with your retailer peers?

A: Try out your own multi‐channel service every week ‐ it’s the best way to establish what’s good and bad.

Q: What single thing would improve the quality of your life?

A: More hours in the day!

Q:What one app can you not live without?

A: Easyjet’s app ‐ flights booked to France in a couple of clicks.