Content & Commerce London
May 15, 2018
Producing the right content to sell your products has never been more challenging. The continuing shift towards mobile commerce and the growing consumption of content on social media platforms presents a dilemma in terms of where to focus and how to allocate precious content production resources.
In the UK, 85% of adults own a smartphone and one in four internet users (24%) only use a device other than a computer to go online. When it comes to retail, Forrester predicts that smartphones will be used in over one-third of total sales in 2018 for some aspect, including research, price comparisons and purchases. In Q3 of 2017, over 40% of online transactions were made on mobile devices. Together, these statistics provide compelling evidence that you need to be focussing on the mobile experience when determining your content strategy.