Producing the right content to sell your products has never been more challenging. The continuing shift towards mobile commerce and the growing consumption of content on social media platforms presents a dilemma in terms of where to focus and how to allocate precious content production resources.
In the UK, 85% of adults own a smartphone and one in four internet users (24%) only use a device other than a computer to go online. When it comes to retail, Forrester predicts that smartphones will be used in over one-third of total sales in 2018 for some aspect, including research, price comparisons and purchases. In Q3 of 2017, over 40% of online transactions were made on mobile devices. Together, these statistics provide compelling evidence that you need to be focussing on the mobile experience when determining your content strategy.
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