Content & Commerce

Summary

In a world where eCommerce is considered the norm and the majority of seasonal shopping is now likely to be done online, how do you get people to buy from you rather than your competitors? Whether it’s capturing the one-off impulse or high-value purchase, or encouraging brand loyalty to boost repeat sales, the content you deliver – words, images and videos – will be a key factor in your success. Consider this: social media, video and online shopping are where internet users are devoting most of their time, with those aged 16 to 64 spending a total of over 6.5 hours a day consuming content online across different channels.i This presents huge opportunities to capture the attention and imagination of consumers, no matter what you are trying to sell.