Build an Online Premium Brand

Tuesday 10th May, 8:30am - 10:30am
Rooms 1&2, One Aldwych Hotel, London

Are you really enhancing your brand whilst you grow your digital revenues? The temptation to communicate too often and with conflicting messages to your most engaged customers is often overwhelming, but are you really able to track your brand’s value?

This exclusive session will take the form of an interactive grilling for a panel that will include:

  • Elliott Jacobs - Head of Global eCommerce & Sales Development, Vertu
  • Harry Mann - Digital Marketing & eCommerce Manager, Brompton Bicycle
  • Elena Filippenko - Industry Manager, Fashion & Beauty, Google

The panelists will examine:

  • How to define your own brand metrics and measure them online
  • How to measure your performance against sales and brand reach
  • How do you best balance sales vs. engagement online?
  • What are your performance metrics and how do you validate them?

For brands the challenge of competing for online sales with larger eCommerce merchants is front and centre – and yet you need to protect your brand as you compete effectively. Brands burn brighter but shorter in today’s economy, but does that mean you can’t “build” a premium brand in any sector whilst trading digitally? How do the leaders in these businesses encourage a steady flow of investment and keep up with the eCommerce heavyweights, whilst delivering growth in sales and maintaining brand value?

So come and be motivated, reassured and inspired by our panelists, and take away some valuable lessons about how to trade directly with your product advocates whilst enhancing your brand.

Who should attend?

  • Brand & eCommerce Directors
  • Content Leaders
  • Heads of Online Marketing
  • Heads of Digital
  • C-Level Executives
  • Owners

Agenda

8.15am Registration

8.30am Breakfast and networking

9.00am Build an Online Premium Brand debate

  • Elliott Jacobs, Head of Global eCommerce & Sales Development – Vertu
  • Harry Mann, Digital Marketing & eCommerce Manager – Brompton Bicycle
  • Elena Filippenko, Industry Manager, Fashion & Beauty – Google
     
  • Moderator: Jamie Hancox, Founder – Commerce Futures

Our expert panel will lead a debate about the best ways to enhance your brand image online whilst still delivering competitive sales growth.

For brands the challenge of competing for online sales with the larger eCommerce merchants is front and centre – and yet you need to preserve your brand as you compete effectively. Brands burn brighter but shorter in today’s economy, but does that mean you can’t “build” a premium brand in any sector whilst trading digitally? How can the leaders in these businesses encourage a steady flow of investment and keep up with the eCommerce heavyweights, whilst delivering growth in sales and maintaining brand value? Our panel, with audience Q&As along the way, will debate:

  • How to define your own brand metrics and measure them online
  • How to measure your performance against sales and brand reach
  • How do you best balance sales vs. engagement online?
  • What are your performance metrics and how do you validate them?

10.00am Panel session closes

10.05am Meet the panel and networking

10.30am Event wrap up and close

Speakers

Elliott Jacobs

Head of Global eCommerce & Sales Development - Vertu

Elliott Jacobs is the Head of Global eCommerce at Vertu. He specialises in Multichannel retailing within both the luxury and high street arenas. Elliott joined Vertu in 2013 after completing an Executive MBA at Warwick Business School. Soon after, he launched and continues to develop Vertu’s first eCommerce platform and global Omnichannel capabilities, with sites now operating in 37 countries, including China.

Harry Mann

Digital and eCommerce Marketing Manager - Brompton Bicycle

Harry is Digital and eCommerce Manager at Brompton Bicycle. Founded in 1976 and hand made in London, Brompton creates an urban transport solution in the form of a folding bicycle. Currently the UK’s largest bicycle manufacturer, Brompton exports 80% of their bikes to over 45 countries around the world. Available in over 16 million combinations, each bike can be customised to meet the style and needs of the rider.

Before joining Brompton, Harry managed the UK and US ecommerce business at Jack Wills and also the trading and marketing for the LaSenza.co.uk site. He is a committed cycle commuter and dabbles in triathlons.

Elena Filippenko

Industry Manager, Fashion & Beauty - Google

Elena is an Industry Manager at Google, working with a portfolio of luxury fashion brands to drive forward their digital strategies across performance, branding and multichannel goals. From using insight to drive content strategies to helping brands grow their international business, Elena partners with brands to help them leverage Google in their digital strategies.

Elena joined Google in 2013, after completing her MBA at London Business School. Prior to that, Elena worked as a consultant with Ernst & Young in the US.

 

Your Hosts

Hybris Software

Hybris software, an SAP company, helps businesses around the globe sell more goods, services and digital content through every touch point, channel and device. Hybris delivers Omni-channel commerce solutions: State-of-the-art master data management for commerce and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. Hybris has helped some of the world¹s leading organizations including 3M, ASICS, Bridgestone, EE, Galeries Lafayette, Johnson & Johnson, Levi Strauss & Co, Nestlé, Nespresso, Nikon, Rexel, Samsung Electronics, Ted Baker, Tommy Bahama and W.W. Grainger, to attract, retain, and grow a profitable customer base. Hybris sits at the heart of SAP¹s Customer Engagement and Commerce suite of solutions, alongside SAP® Cloud for Sales, SAP Cloud for Service, SAP Cloud for Marketing and SAP Cloud for Social Engagement providing the foundation, framework and business tools to create a holistic customer view across channels, simplify customer engagement and solve complex business problems.

Find out more

Neoworks

Neoworks, a Salmon company, is an award winning eCommerce consultancy and software solutions provider that specialises in the architecture, implementation, integration, and support of multichannel platforms globally.

Neoworks has been successfully delivering multichannel commerce solutions, and building a reputation as a centre of multichannel commerce excellence. Neoworks delivers consultancy and training that helps our clients to bridge the gap between digital transformation strategy and the operations that deliver measurable results. The award winning consultancy solutions and support are delivered in close partnership with best in class partners, such as Hybris software.

As Salmon’s SAP Hybris division Neoworks have delivered eCommerce system integration and consulting projects across retail, distribution, manufacturing and D2C to clients including ASICS, Ted Baker, EE, Norgren and Toys 'R' Us.

Find out more

FAQ

Q: Is there a fee for attending the Commerce Futures event?

A: Attending the event is free of charge. However, because we take great care in how we curate the audience, the event is invitation only and you must register in advance to attend. If you have not received an invitation but would like to attend, please register via the website and your place will be confirmed subject to approval.

Q: Can I bring a colleague?

A: Additional places will be subject to availability. Please ask your colleague to register via the website.

Q: Who else will be there?

A: Senior professionals in eCommerce, online marketing and sales including directors of innovation, strategy and acquisition.

Q: What is the address of the venue?

A: Rooms 1 & 2, One Aldwych, London, WC2B 4BZ

Q: Is there a dress code for this event?

A: There is no formal dress code. Please come dressed in comfortable attire e.g. business casual. 

Q: Who is Commerce Futures?

A: Commerce Futures is an independent online community for retail leaders and Commerce professionals. We provide a round up of the latest news and information relating to the key challenges in Commerce today, as well as insights into future trends and technologies that are shaping the online retail landscape. And because we believe it's important to learn from our peers, the regular Commerce Futures event series brings in expert speakers from leading brands to share case studies and industry know-how. 

Since 2012, thousands of professionals have attended our events and engaged with our content. We survey them regularly to understand what problems they are wrestling with now and tailor content to help them solve those concerns.