Digital Style Manchester 2019

Whitepaper

Digital Style Manchester 2019

At our recent Digital Style conference in Manchester, among the brand values that were universally agreed to be vital were authenticity, integrity and consistency. Other key values are being relatable, professional and relevant. All of these should inform your content and communications across all channels…

Digital Style London 2019

Whitepaper

Digital Style London 2019

At our recent Digital Style conference in London, among the brand values that were universally agreed to be vital were authenticity, integrity and consistency. Other key values are being relatable, professional and relevant. All of these should inform your content and communications across all channels…

Digital Style London Event Summary

Video

Digital Style London Event Summary

Rebecca explains the importance of being relatable and engaging with their audience is the key to their Instagram strategy, and how all the team are aware of the brand voice! She then goes on to explain NEUapparel has no desire to have a physical store and will continue to build CX throughout their website but have plans to be physically present using pop ups in the future.

Global Commerce Whitepaper

Whitepaper

Global Commerce Whitepaper

Most companies want to grow and many will do that by looking beyond the UK’s shores, where there are myriad opportunities for those that choose the right locations and implement well-planned strategies…

Content & Commerce North Whitepaper

Whitepaper

Content & Commerce North Whitepaper

In a world where eCommerce is considered the norm and the majority of seasonal shopping is now likely to be done online, how do you get people to buy from you rather than your competitors? Whether it’s capturing the one-off impulse or high-value purchase, or encouraging brand loyalty to boost repeat sales, the content you deliver…

Interview - Rebecca Scott, Founder & Owner - NEUapparel

Video

Interview - Rebecca Scott, Founder & Owner - NEUapparel

Rebecca explains the importance of being relatable and engaging with their audience is the key to their Instagram strategy, and how all the team are aware of the brand voice! She then goes on to explain NEUapparel has no desire to have a physical store and will continue to build CX throughout their website but have plans to be physically present using pop ups in the future.

Interview - Stephanie Nash and Paul Martin, UX Lead and Head of IT - Graham & Brown

Video

Interview - Stephanie Nash and Paul Martin, UX Lead and Head of IT - Graham & Brown

Steph explains the transition Graham & Brown went through from a traditional bricks-and-mortar store to creating an eCommerce team, breaking the boundaries. Paul explains the fundamental changes they had to go through to grow as a business by implementing systems and having a ‘Can Ban’ approach.

Kate Mitchell - Head of eCommerce, Benson for Beds and Harveys

Video

Kate Mitchell - Head of eCommerce, Benson for Beds and Harveys

Kate explains how her team within eCommerce is delivering a digital transformation - putting the customer service at the heart of their ideas. Her challenge remains delivering a ‘great helping hand’ within the CX strategy.

Perfecting Personal Whitepaper

Whitepaper

Perfecting Personal Whitepaper

The concept of personalised goods and services has been around for a very long time. For most of that time, it was made possible by our propensity to shop locally. However, since the advent of eCommerce, where you never meet your customer and margins can be slim, successful personalisation has been one of the holy grails…

James Gold - Co-Founder, Skinnydip London

Video

James Gold - Co-Founder, Skinnydip London

James explains how Skinnydip have fully utilised Social Media to build their brand and promote the "Skinnydip way of life", alongside teaming up with the right influencers to expand their reach.

David Kohn - Customer & eCommerce Director, Heal's

Video

David Kohn - Customer & eCommerce Director, Heal's

David explains how Heal's manage their budget around content and how selective they have to be with their investments – making sure they get tangible results.

Michelle Corp - eCommerce & Commercial Manager, Hotel Chocolat

Video

Michelle Corp - eCommerce & Commercial Manager, Hotel Chocolat

Michelle talks to us about how Hotel Chocolat are really digging through their customer data and segments to truly understand what to give their customers from a content perspective.

Usman Riaz - Co-Founder, EGO

Video

Usman Riaz - Co-Founder, EGO

Usman tells us how the majority of EGO's traffic comes from mobile, so therefore everything from content to web design is always thought out and created with mobile in mind.

Hannah Bennett - Project Manager, Paul Smith

Video

Hannah Bennett - Project Manager, Paul Smith

Hannah briefly tells us the key reasons Paul Smith moved and updated their website in order to futureproof it. She also goes on to say why she likes our events.

Jonny Quach - Vice President of Product Management, AirHelp

Video

Jonny Quach - Vice President of Product Management, AirHelp

Jonny discusses how AirHelp's growth strategy is very data-centric and how they're able to A/B test new functions and content on their website easily. He also goes on to explain the importance of 'brand' to company longevity.

Jim Warren - Marketing Director, Bloom & Wild

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Jim Warren - Marketing Director, Bloom & Wild

Jim explores how Bloom & Wild increased conversion on the website as well as providing a better customer experience. They used their data to target people better by showing them relevant products and gifts at the right time.

Content & Commerce London

Whitepaper

Content & Commerce London

Producing the right content to sell your products has never been more challenging. The continuing shift towards mobile commerce and the growing consumption of content on social media platforms presents a dilemma in terms of where to focus and how to allocate precious content production resources...

Sports & Outdoor

Whitepaper

Sports & Outdoor

Sport and activity are high on the news agenda, as many bemoan the UK’s apparent lack of interest in keeping t and the growing problem of obesity. Yet according to Sport England, three-quarters of adults in the UK are ‘active’ or ‘fairly active’. That’s a lot of people who need the right clothes, equipment and support to take part in whatever activity piques their interest...

David Hanney - CEO, Alpkit

Video

David Hanney - CEO, Alpkit

David describes how Alpkit was founded. He tells us how the passion & love for outdoor pursuits - climbing, bouldering, camping etc. - makes for a fantastic brand ethos that customers really want to buy into.

Mastering Multichannel

Whitepaper

Mastering Multichannel

Running a retail business in 2018 is more complicated than ever, especially for brands with physical stores. Consumers have high expectations, assuming retailers will have an active presence across all primary social media channels, as well as a fully functioning transactional website...

Digital Style 2018

Whitepaper

Digital Style 2018

The retail fashion scene is going through major changes as technology impacts consumers’ buying habits and brands explore how to build long-lasting relationships with their target customers in a constantly shifting online world. The range of options available for consumers to interact with retailers presents particular challenges in terms of where to invest and in what order...

Consumerology - The Art and Science of Retail Success

Whitepaper

Consumerology - The Art and Science of Retail Success

The inexorable rise of online commerce has left many wondering how best to approach retail overall – not only to maximise sales, but also to strike the right balance between online and instore sales, and across all the channels used to communicate with customers…

Content & Commerce

Whitepaper

Content & Commerce

In a world of marginal gains, content is the last battleground. Yet people are consuming content in an ever more complicated fashion, with entertainment mixed with consumerism, and media effectiveness becoming less predictable. Challenges also come from the shift to consuming content on mobiles, when users may be in a different mindset to when they search on their PC or Mac...

Future Commerce

Whitepaper

Future Commerce

Persuading someone to buy from you is harder than it’s ever been. At a time when there are so many ways available to reach out to potential customers, that may seem an odd thing to say, but it is the broad range that is the problem. Where do you focus your efforts and what kind of content do you employ in order to persuade people to buy something – and buy it from you, not someone else?