Videos

Here you can find a selection of recordings taken from Commerce Futures events and past eCommerce Futures events.

Interview with Charlotte Thomée, International Marketing & Merchandising Manager, Feelunique.com

Charlotte tells us about the value of having a localised offering in every territory that you’re operating in, especially with regards to calendar-based promotions, discounts and offers.

Interview With Spencer Hudson, Online Solutions Manager - GHD

Spencer explores the challenges of having a website that can deliver content across various platforms and to differing global markets, along with the importance of having good local contacts in country.

Interview With Paul Giuffredi, Finance Director - Baker Ross

Paul discusses growing the business into new territories by using online marketplaces as a trial, then based on the success set up a localised website offering.

Interview with Bianca Mercer, Senior eCommerce Consultant, Practicology

Bianca explains how shopping habits vary from territory to territory and that you cannot just replicate your home market offering in different markets – translation of a localised website is necessary.

interview with paul sulyok, founder & Ceo, Green Man Gaming

Paul explains how marketers and customer facing members of the business can best use the data within their company. He also goes on to describe how Green Man Gaming must be seen in the right places for their brand to appeal.

Interview with Michel Koch, senior ecommerce consultant, homeserve

Michel talks about building relationships with existing customers, and making sure they can interact with the company along with having employees and customers that are equally passionate about products and the brand.

interview with Joe mcewan, head of digital and communities, innocent

Joe describes the importance of being open and innovative in the way innocent communicates with customers across diverse channels.

interview with oliver white, ecommerce director, heal's

Oliver delivers a snippet of insight into the Heal’s journey to better understand the overlap between online and offline consumers: Where do they really start? How do you create that physical retail experience online?

interview with Ajay nassa, head of ecommerce, Blue inc.

Ajay explores the trials and tribulations of becoming a truly multichannel business. From gender-driven shopping behaviours, to making the in-store staff feel valued in the shopping journey and beyond.

Interview with Brogan Savage, Global Digital Marketing Manager, Dr Martens

Brogan explains her thinking on how Dr Martens will embrace Content Marketing to both embrace the brand and increase eCommerce conversions.

Interview with John Clark, SVP (Commercial Publishing), SEGA

John explains how SEGA are putting the player at the heart of their commercial content strategy, measuring engagement and ultimately developing a shared revenue model with the player community.

Interview With David Lloyd, Industry Head - Retail, Google

David talks about the rise of mobile and how Google wants to capitalise on this evolution, making mobile devices the go-to place for all things online.

INTERVIEW WITH JULIA ELLIOT BROWN, CEO & CO-FOUNDER, UPPER STREET

An insight into the plans for Upper Street to blend their online and offline models.

INTERVIEW WITH KATE ANCEKTILL, CEO, GDR CREATIVE INTELLIGENCE

How do you give online customers both fun & transparency in the luxury sector? From website to store stock to creating better relationships Kate gives us nuggets to succeed.

INTERVIEW WITH ROWAN LUCKIE, HEAD OF ECOMMERCE, RADLEY + CO

Engaging shoppers across the retail channels for fashion brand Radley is seen by Rowan as an massive opportunity. Here's how she plans to satisfy the needs of her demanding customers.

INTERVIEW WITH CAT CALLENDER, HEAD OF EDITORIAL & CONTENT, HOBBS

A short interview with Cat Callender from Hobbs about the content relationships Hobbs has with its customers.

HIGHLIGHTS FROM CONTENT & COMMERCE

NATHALIE NAHAI WEB PSYCHOLOGIST - THE SECRET PSYCHOLOGY OF ONLINE PERSUASION

THE PSYCHOMETRIC CENTRE - WHAT BUSINESSES NEED TO KNOW ABOUT EMOTIONS & PERSONALITY IN FACEBOOK

INTERVIEW - SUSANNE GIVEN - COO - SUPERGROUP. INTERNATIONAL EXPANSION

FRESH CHALLENGES - NUPUR FROM PRACTICOLOGY TALKS INTERNATIONAL PLANNING

HIGHLIGHTS FROM THE FRESH CHALLENGES EVENT

HIGHLIGHTS FROM INTERNATIONAL FASHION, NEW YORK

HOW INNOVATIVE COMPANIES ARE SHAPING TOMORROW'S GLOBAL COMMERCE LANDSCAPE

Liza Kindred, founder of fashion tech think tank Third Wave Fashion speaking at the eCommerce Futures International Fashion event in New York. A bevy of exciting technologies have shifted power—and even selling itself—to the customer.

JIMMY CHOO - A CASE STUDY FOR SUCCESS INTERNATIONALLY

Lindsay Clifford-Smith, Global Head of eCommerce for luxury fashion brand Jimmy Choo shares the success story of their international roll out and the eCommerce challenges tackled along the way.

PLANNING FOR EUROPE

Tony Stockil, CEO of Javelin Group speaking at the eCommerce Futures International Fashion event in New York. How do you plan for international expansion? How do you decide where to launch? And how do you set meaningful targets for new territories?

THE INTERNATIONAL ECOMMERCE REVOLUTION

The real-time retailing revolution has arrived. Drawing on a host of case studies, Graham Cooke, Founder and CEO of Qubit explores what this means for international retail brands.

INTERNATIONAL CHALLENGES

Leading UK and US brands share their hard learned lessons on successful global expansion including how to structure an organization and tackling localization issues.

PLANNING FOR NEW MARKETS

Matt Jeffers, Associate Director (Strategy), Javelin Group draws on brand case studies including ASOS to explain how retailers can plan for international expansion.

TACKLING NEW TERRITORIES: LESSONS LEARNED

Leading brands Hobbs, Coast and Dr Martens share advice on how to tackle issues for successful global expansion.

ACCELERATING GLOBAL SALES GROWTH: WHAT WORKS, WHERE?

Taster case studies from Baker Ross and Lovehoney on tackling customer acquisition when expanding into new territories

THE CUSTOMER INSIGHT ARGOS USED TO OUT-PERFORM COMPETITORS IN 2012

Q&A between Matt Roberts, Digital Marketing Controller at Argos and Ben Latham, Summit's Head of Digital Strategy. Filmed by Summit, co-sponsors of the eCommerce Futures Consumerology event.

AMAZING RETAIL INSIGHTS FROM 8 MILLION FACEBOOK USERS

Michal Kosinski, Director of Operations at Cambridge University Psychometrics Centre, on how digital profiling can be used to create powerful consumer insight. Filmed by Summit, co-sponsors of the eCommerce Futures Consumerology event.

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THE DEMANDS AND EXPECTATIONS ON RETAIL BY THE DIGITAL GENERATION

Cultural strategist Snowy Hanbury on how retailers can stay relevant by connecting with youth, culture and technology. Filmed by Summit, co-sponsors of the eCommerce Futures Consumerology event.

THE FUTURE OF RETAIL FOR SHOPPERS AND RETAILERS

Chris Sanderson and Martin Raymond, co-founders of The Future Laboratory, set out their vision of The Tomorrow Store. Filmed by Summit, co-sponsors of the eCommerce Futures Consumerology event.

HOW TO TURN RETAIL CHALLENGES INTO MARKETING CAMPAIGNS IN 20 MINUTES

Marc Lewis and students from the School of Communication Arts have just 20 minutes to turn a real-life brief into a marketing device or campaign. Filmed by Summit, co-sponsors of the eCommerce Futures Consumerology event.